According to the Smithsonian Institution, the veggie burger is now 33-years-old. It was invented by a London-based macrobiotic enthusiast named Gregory Sams, who created it by flavoring seitan (glutinous wheat protein) with tamari, adzuki beans and oat flakes, forming the mixture into patties then grilling it. The item was so popular at his restaurant Seed—frequented by John Lennon and Yoko Ono—that he knew he was onto something. A zeitgeist followed.

Superiority Burger, a line-out-the-door hipster outpost in Brooklyn, is this generation’s Seed. The brainchild of a James Beard award winner Brooks Headley, the tiny spot cranks out White-Castle-inspired veggie burgers that leave nobody missing meat. Headley goes to the nearby market and buys his ingredients for his patties and side dishes (charred cucumber salad being the most recent side).

In terms of eating a burger, going the veggie route is considerably healthier for you. A study in Harvard Health Studies revealed that “One daily serving of unprocessed red meat (about the size of a deck of cards) was associated with a 13% increased risk of mortality, and one daily serving of processed red meat (one hot dog or two slices of bacon) was associated with a 20% increased risk.”

It may be hard to stay away from the cheeseburger but even replacing a cheeseburger meal with a veggie burger meal like Superiority Burger could prove beneficial to your long term health.



  1. The Guardian: Beauty Is in the Mouth of the Beholder: Why Veggie Burgers Deserve a Chance
  2. Harvard Health Letters: Red Meat Consumption Linked to Increased Risk of Mortality