According to GCI, a beauty trade magazine, 2013 marked a milestone in marketing to men: For the first time, men spent more on male-specific toiletries than shaving products. It makes sense, then, that spas and skincare lines are targeting treatments to the less-fair sex (who, according to this article, prefer texting and answering business emails to relaxing by candlelight during a facial). Peels offer instant results and little-to-no downtime, so it's no wonder they're gaining popularity. Do you think the men in your life will start power-exfoliating? Is men's beauty just a trend, or here to stay? Let us know what you think in the comments.