We have all been there—in that state of dreaded insomnia—and we have tried everything to break it, from taking sleeping pills to reading a book, but maybe we have been trying too hard. In a new video from University of Hertfortshire psychologist Richard Wiseman’s series ‘In 59 Seconds’ he suggests reverse psychology is the key to falling asleep. Resurrecting a 2003 University of Glasgow study of 34 people with a history of insomnia, Wiseman suggests that trying to stay awake, an approach called paradoxical intention, more effectively leads to sleep than lying in bed trying to sleep. Keep in mind that all technology such as television and cell phones were removed from the equation, so this tactic requires just you, your pillow, lights off and a will to stay awake!