In light of the newly discovered connection between over-the-counter sleep aids and an increased risk of cognitive problems, many of the approximately 60 million Americans who suffer from insomnia are looking for a new way to fall asleep. Enter Christopher Winter, a VIP sleep consultant, with some innovative, non-pharmacological remedies for sleeplessness. His top tips? Establish a consistent waking time, eliminate all light from the bedroom with shades and a strict no-screen policy, and let go of your "identity" as someone with sleep issues. Have you tried any of these strategies? Did they work for you? Tell us about what keeps you up at night in the comments.