If the 'New York Times' does a profile on your little start-up food business, you're not little anymore. Sure, the bars sound good, but I'm left wondering what the NYT's angle on this was. Is it the George Soros connection? Is it that ice cream is being peddled as health food? I mean, the Cookie Diet fad came and went a few years ago. The bars sound OK, though a taste test would have been helpful. Where's Sam Sifton, who famously taste-tested KFC's Double Down, when you need him? I don't think I'd eat this to refuel after a workout, but it seems like a healthy treat, not a health food. Have you tried Enlightened ice cream? What do you think about so-called healthy food in the form of junk food?