Would your child exercise more if they knew they could save another child’s life? Global humanitarian organization UNICEF is partnering with Target and Disney to sell a youth-friendly fitness band with a double incentive: help kids become more active and save malnourished children.
The UNICEF Kid Power is a wearable fitness band which challenges children to earn points by achieving various fitness goals and learn about different cultures. The points each child earns for reaching specific goals unlocks funding from partnering organizations and other groups to deliver “therapeutic food packets” to malnourished children around the world. The more a child is active, the more lives they can help save.
A UNICEF Kid Power pilot program was launched in Boston, Dallas and New York City in March, with more than 11,000 kids having participated. The children collectively walked more than 500,000 miles, which unlocked 188,850 food packets for nearly 1,300 malnourished children. It’s a rewarding equation considering 50 million children around the world are malnourished, with 16 million suffering from Severe Acute Malnutrition (SAM), the most extreme form of malnutrition and a life-threatening condition, according to UNICEF.
The one-size-fits-all band will be available in four colors. Disney will create Star Wars themed UNICEF Kid Power black and white bands as part of their Force for Change product line. UNICEF blue and Kid Power orange are the additional two colors available. Target will be the exclusive retailer for the fitness trackers and they will sell for $39.99 online beginning Nov. 29 and in select stores beginning in 2016. For every purchase of a UNICEF Kid Power band between Oct. 13, 2015 and Dec. 31, 2016, Target will donate $10 to the U.S. Fund for UNICEF. Along with the device, children can access the Kid Power mobile app, which can track their progress, help them connect with team members, go on “missions” and unlock souvenirs.
UNICEF has enlisted celebrities and athletes such as recording artist P!nk, U.S. Women’s Soccer player Alex Morgan and Boston Red Sox baseball player David Ortiz to support the new fitness tracker.
You can pre-order a UNICEF Kid Power now and there is also an application to get your school to participate in a Kid Power program. What do you think of the UNICEF Kid Power device as an incentive for your child to get more active?