When comparing our lives to others, we imagine some having more money and better sex lives, so certain they’re way better off. Meanwhile, our sex life sucks, right?  Not necessarily. Two Canadian studies published in the journal Social Psychological and Personality Science found we don’t need “limitless” amounts of money nor sex to have a sweet existence.

Once-a-Week Sex = Happiness

A little between-the-sheets action once a week—that’s the magic number that will bring peak happiness. Researchers based their investigation on three different studies, using surveys of more than 30,000 Americans collected over four decades. Couples weren’t any higher on the happiness scale with any extra sex beyond that. “Our findings suggest that it's important to maintain an intimate connection with your partner, but you don't need to have sex every day as long as you're maintaining that connection,” says study lead author Amy Muise, a postdoctoral fellow at the University of Toronto Mississauga.

Sex > Money in the Happiness Quotient

That once-a-week sex has even more benefit: It makes you more happy than money, Muise’s second study revealed. Her research group conducted an online survey involving 138 men and 197 women. They found greater happiness in the sex-once-a-week couples compared to once-a-month couples. This was true among couples earning $15,000 to $25,000, and those making $50,000 to $75,000 per year. Muise says, "People often think that more money and more sex equal more happiness, but this is only true up to a point."


This news should bring relief to couples who might feel they’ve been missing out. Just by merely talking about it with your partner or scheduling a sex date once a week, your sex life can improve. Or for the more adventurous, maybe the answer is attending a sex retreat. According to the tenets of Ayurveda, fall and winter are the seasons of sex, as we naturally want to snuggle and feel nurtured, connected and loved, so now is the time to find a way to stir the love embers—at least once a week.



  1. Medical News Today: More money, more sex, more happiness? Not necessarily, study says
  2. Health Day: Once-a-Week Sex Makes for Happy Couples: Study