The ‘mind over matter’ approach to quitting smoking could actually be taken literally. According to new research from the Duke University School of Medicine, those who have an easier time quitting without relapsing may have greater connectivity in certain brain regions—specifically, between the Insula, which controls urges and cravings, and the somatosensory cortex, which is connected to motor control and sense of touch. But it may take some time before ‘brain connectivity’ treatments reach the masses. Researchers say that even though this development could help smokers kick the habit for good, further research needs to be done to determine why these regions of the brain can improve the odds of success. Have you overcome a smoking addiction and, if so, what approach was most effective for you? Leave your comments below.