What is it about lingerie that drives us guys absolutely crazy? 

How do I love thee bra and thong? Let me count the ways – the way you accentuate and highlight her body, the way you surprise me in a phantasmagorical constellation of colors (fire reds, passion pinks, sea foam greens), textures (lace, silk, satin) cuts (G-string, Push-up and Plunge) and accouterments (garters, stilettos, fishnet stockings).

 “Lingerie is the superhero costume underneath her clothes,” according to Ali Cudby, a lingerie industry expert and CEO of Fab Foundations in Washington D.C. “It makes her Wonder Woman. Knowing that lingerie is on is a secret from the world. By wearing lingerie it sends a message [to yourself] that you are awesome. So everything that you decide to do that day gets dipped into awesome sauce.”

Cindy, a marketing professional in New York City, fully agrees. “When I wear lingerie, it makes me feel not only sexy, but powerful. It means I am put together, all the way through.”

I’ve always struggled with defining the true difference between underwear and lingerie. For Cudby, it’s simple: “What would you rather see your woman in, lingerie or underwear?” 

Lingerie, according to Cudby, in the end is all about attitude, a feeling that a woman embraces when she goes to her closet each and every morning, and that feeling changes one day to the next. “Lingerie can express a lot of different moods. You can wear something white and virginal Monday and red that is sassy as hell on Tuesday. It shows you how you feel.”

From the guy’s side of the lingerie aisle, I would argue that there is nothing more wonderful in life than your partner wanting to change up the way she feels about her empowered sensual self, each and every day, thanks to the lingerie outfit she pulls out from her closet. 

So here’s the ultimate question for fellas:  How can we buy lingerie so she can celebrate her Wonder Woman-ness?

“The best thing men can do when shopping for their Valentine is to consider her, versus considering what they might want her to wear, “ says Cudby. “When men go to shop, they should tell the salesperson what kind of clothes she likes to wear and what kind of lingerie she prefers – bikini, thong or boy shorts. And most important of all, he should do a little snooping around so he buys her right size. So many guys don’t know her size.”

Here’s the final word, from a guy’s perspective, when it comes to lingerie: It really turns us on. Well, it turns out, we are not the only ones. In a recent study released last November by scientists at Concordia University in Montreal, Canada, virgin male rats were more attracted to female rats donning tiny jackets than those that were “au naturel.” In an article entitled “Why Men Love Lingerie: Rat Study Offers Hints,” the male rats determined that “ ‘each time my partner wears lingerie [a jacket], I'm going to have sex,’” says study co-author Gonzalo R. Quintana Zunino, a psychologist working in the lab of psychologist Jim Pfaus at Concordia University in Montreal.

Let the Rat Race to Victoria’s Secret begin!


  1. Rat Attraction
  2. Ali Cudby