Health, Wellness and Fitness Expert
“Middle age is a time of opportunity to thrive forward and live a life of peak performance. Too many men slip into complacency as they age. I want to give men the tools to live a better life in all the areas that matter, mentally, physically, sexually and emotionally.”
“I’m obsessed with health and peak performance. I train with Olympians, world champion UFC and NHL players, and some of the greatest athletes and highest performers in the world. And through my advisory board I have access to some of the most accomplished nutritionists, medical professionals and wellness practitioners who are personally guiding me in my own health. I want to spread that same knowledge and the tools and techniques, so you too can thrive and live a life of peak performance—so I wrote a book, Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40, a comprehensive guide to healthy aging for men. The book is a culmination of 30 years of living an obsessive life of health, wellness and peak performance. My passion and dedication accelerated about 10 years ago when I was told I had a 30 percent chance of getting prostate cancer by the time I was 50. There was no way I was going to accept that.
“I’m a passionate surfer, skier, mountain biker, trail runner, scuba diver and pilot. Basically, I love doing anything and everything I can outdoors, depending on how the weather beckons me. Random fun fact: I also survived a direct lightning strike on a golf course when I was 27.
“I’m currently the founder, chairman and CEO of CooperativeHealth, an online health company focused on men’s health. I’m chairman and founder of the Prostate Cancer Institute; a contributing expert on lifestyle, exercise and nutrition for The Huffington Post and MindBodyGreen; and an ambassador for the Movember Foundation. I’m also on the advisory board of Men’s Health magazine.”
“Craig has built and transformed some of the leading businesses in consumer Internet and digital media. He has a vision for big market opportunities and a passion for living life to the fullest.”
Entrepreneur, author and peak performance strategist
The New Prime; Men's Health by Craig Cooper